Weekly Roundup: Notable Listing Industry Updates

Each week we summarize the most important product updates, policy changes, and new tools impacting the listing ecosystem. Staying informed helps you avoid surprises and seize new opportunities to improve discovery and conversions.

Google introduces new 'Appointment Insights'

Google rolled out a new insights card for certain categories that highlights appointment booking trends and peak times. This feature helps businesses better understand customer patterns and optimize their hours and staff scheduling accordingly.

Yelp adjusts review filtering algorithm

Yelp announced a minor update to its review filtering criteria to reduce the visibility of promotional or incentivized reviews. Businesses should ensure review acquisition programs emphasize organic, unaided feedback rather than incentives that trigger filters.

Apple Maps expands business attributes

Apple added several new attributes for businesses, including outdoor heating availability and live music events. If you host events or have seasonal amenities, update your Apple Maps attributes to surface these features for Apple users.

New tool: Listing snapshot audits

A startup released a free listing snapshot tool that quickly shows NAP consistency across top directories and highlights missing images or categories. It s a useful first step before deeper audits or paid tools.

FTC guidance on paid placements

The FTC released updated guidance emphasizing clear disclosure when listings are sponsored. Platforms are expected to make labeling more prominent and advertisers should ensure compliance with transparency rules.

Industry note: image authenticity trend

Platforms are favoring authentic images over heavily edited stock photos. Photos that show real people and real work are receiving better engagement. Consider rotating in customer photos (with permission) to increase trust.

Action items for businesses this week

• Verify appointment or booking integrations on Google if applicable.
• Audit review acquisition practices to ensure they comply with new Yelp guidance.
• Update Apple Maps attributes for any seasonal features or events.
• Run a quick NAP consistency snapshot across top directories.

Conclusion

Small, regular updates in the listing ecosystem can have meaningful impacts on discovery. Make a habit of weekly checks for platform updates and prioritize changes that improve customer experience and compliance.